Guiding Students & Institutions to Excellence
Assistant Professor | Head of Department (BMS & B.Sc. IT) | IQAC Coordinator | Academic Counselor
About Dr. Meena Mashru
A dedicated academician
Dr. Meena Mashru plays a pivotal role in institutional development as the Head of the Department (BMS & B.Sc. IT) and IQAC Coordinator. With extensive expertise in NAAC and NBA accreditation processes, she contributes significantly to quality enhancement and institutional excellence.
She is a highly experienced Academic Counselor, guiding students for national and international admissions across Management, Engineering, and Medical fields.
Vision & Teaching Philosophy
Dr. Meena Mashru believes in:
- Student-centric and experiential learning
- Bridging theory with practical exposure
- Encouraging research and innovation
- Developing ethical and industry-ready professionals
Head of Department
BMS & B.Sc. IT
IQAC Coordinator
Leading NAAC & Quality Initiatives
Academic Counselor
National & International Admissions
Academic Counseling & Admission Guidance
Providing comprehensive academic counseling services to students and parents for informed career choices.
- Management: MBA, MMS
- Engineering: BE / B.Tech
- Medical & Paramedical: MBBS, BDS, Nursing, Allied Health Sciences
- International Admissions: UG & PG programs abroad
Counseling Support Includes:
- Career selection based on aptitude and interest
- Guidance for entrance exams (National & State Level)
- Detailed explanation of CAP Rounds
- Admission procedures, eligibility, and documentation
- College selection strategies
- Scholarship and financial aid guidance
- Overseas admission process (applications, SOPs, visa)
NAAC & NBA Academic Expertise
Extensive knowledge and practical experience in academic quality frameworks.
NAAC Expertise
- Criterion-wise guidance
- Preparation of SSR (Self Study Report) & AQAR
- DVV (Data Validation & Verification) process handling
- Implementation of quality initiatives under IQAC
- Academic and administrative audit support
Department-Level Activities
- Preparation of departmental files and documentation
- Course outcomes (CO), program outcomes (PO) mapping
- Result analysis and attainment reports
- Student progression and placement data
NBA Awareness & Contribution
- Understanding of outcome-based education (OBE)
- Preparation of program outcomes and attainment calculations
- Documentation required for NBA accreditation
- Continuous improvement processes in academics
Research & Publications
As a researcher, I am dedicated to advancing knowledge through critical inquiry, innovation, and evidence-based exploration. My work is guided by intellectual curiosity and a strong commitment to bridging the gap between academic theory and practical application for both graduate and postgraduate students. I view research not merely as a process of generating new knowledge, but as a meaningful endeavor that contributes to academic excellence, informs industry practices, and supports societal development. My interdisciplinary approach spans key areas including Marketing, Human Resource Management, Operations, Information Systems, and Psychology. I actively engage with emerging trends, adopt rigorous research methodologies, and collaborate across disciplines to ensure that my work remains relevant, impactful, and forward-looking. In addition to publishing research papers and books across various domains, I have also contributed to innovation through a registered patent, reflecting my commitment to continuous learning and knowledge enhancement.
Research Interests
Achievements & Milestones
A journey of dedication, excellence, and meaningful contributions to academia and society.
Integrated Marketing Communication
Published for BMS subject. ISBN: 978-93-87235-32-8
Mastering Research Methodology
ISBN: 978-93-5757-402-0
Fundamentals of E-Commerce
ISBN: 978-93-9132-377-5
International Marketing
ISBN: 978-93-6132-468-0
Appreciation for Excellence in Academics
Received institutional award recognising outstanding contributions to academic quality and student development.
Exemplary Services in the Field of Education
Recognised by the Rotary Club of Mumbai for exemplary services rendered as a teacher and educator.
Support Towards Seminar – Aviation, Hospitality & Retail Industry
Received appreciation certificate for contributions and support towards an industry-focused seminar.
Editorial Board Member – Ajanta International Multidisciplinary Journal
UGC listed journal (No. 40776), ISSN: 2277-5730, SJIF Impact Factor 5.5 (2018). Volume VIII, Issue I.
Judge – Book Review Competition
Appointed as judge for the Book Review Competition 23-24 organised by RPIMS (MMS College).
Editorial Board Member – Universal Journal of Business and Management
Appointed as a member of the Editorial Board of the Universal Journal of Business and Management.
Reviewer – International Journal of Innovative Research in Technology
Serving as a peer reviewer for the International Journal of Innovative Research in Technology (IJIRT).
Editorial Board – Abhipsa National Conference Journal
Peer-reviewed, UGC-listed journal. ISBN: 978-93-91044-38-1. Appointed as Editorial Board Member.
Editorial Board – National Conference Multidisciplinary Approaches Journal
Appointed as a member of the Editorial Board for the National Conference in August 2025.
Reviewer / Referral Management System – JETNR
Appointed in JETNR RMS by Journal of Emerging Trends and Novel Research (ISSN: 2984-9276).
Reviewer & Associate Editorial Committee – IJAIR
Organised National Level Multidisciplinary Conference and appointed as Reviewer & Associate Editorial Member in International Journal of Advanced and Innovative Research (ISSN: 2294-7780, Impact Factor 8.12).
Speaker – LMS Use & Online Assessment Tools
Appointed as Speaker for the Online Faculty Development Program organised by Niranjana Majithia College of Commerce.
Fundamentals of Digital Marketing
Completed and certified in the Fundamentals of Digital Marketing by Google Digital Garage.
FDP – Inculcating Universal Human Values in Technical Education
Certified by the All India Council for Technical Education (AICTE) for Faculty Development Program on Universal Human Values.
Course Writer – Operations Management (SLM)
Appointed as Course Writer for preparing Self Learning Material (SLM) for Operations Management (English Version), MMS Semester I, University of Mumbai (IDOL).